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17:57 2020 Discusses Why Using a Dead Link Checker Is Keeping a Company's Website Visible and Effective

These days, the business world is more complex and competitive than ever before. Statistics indicate there are now more than 32.5 million businesses in the United States alone. Many of them are small companies with only a few employees based on the latest reports. Analysts expect the number of new businesses to continue to grow during the years to come, making matters even more intricate for newcomers as well as more established companies.

Making a Scene

Thanks to the rise of the internet and mobile devices, businesses have an endless number of ways to reach customers and prospects. Almost 90 percent of the public is now online, and as much as 93 percent of their purchasing decisions begin with an internet search. Despite these figures, one recent study showed that nearly half of the small businesses in America don’t have a website. Many of those that are online aren’t using their websites and the internet as a whole to their fullest benefit.

Having a strong online presence is essential in today’s business landscape. Companies that aren’t online aren’t likely to be seen by prospects. In turn, they have limited potential for converting prospects into paying customers. All that being said, there are several elements involved in building a website that’s bound to catch people’s attention and bring in a steady stream of new customers according to and many other industry authorities.

Vital Elements of an Effective Website

Appearance is an obvious factor when it comes to creating an effective website. If it’s not attractive, dynamic, and user friendly, visitors aren’t going to stick around long enough to find out what a company is truly about and what makes it stand out from the competition. Of course, that’s only one element. Many others work behind the scenes to make the bigger picture come together. You can go here to learn more, but we’ll go over some of the basics for you right now.


Content is crucial for business websites. This includes written and visual components. The two work together to provide visitors with all the information they want and need to make an informed purchasing decision. Your content must cater to people in all levels of the conversion funnel while also proving its relevance to the search engines. Companies like Cognillo offer a wide range of options for creating and maintaining not only your content but its links to other websites. 

It’s also important to update content on a regular basis. A content management system can be a valuable tool in this regard, but experts say, “Don’t let your CMS hold back your business growth.” Instead, it should work for your company to facilitate advancement.


Your website may bring in new customers and keep existing ones coming back to your company, but in order to do so, it has to be available to the public. That’s where hosting services come into play. Having a reliable hosting provider helps improve security, boost page loading speed, and reduce downtime among other benefits. Reports show that even a single hour of downtime can be devastating to a business, so it’s crucial to have a hosting service that keeps your site up and running.

In a Nutshell

These are only a few of the critical elements of an effective website. Several others enter the mix as well, not the least of which are mobile-responsive design, social media connections, optimal payment platforms and shopping cart options, and analytics tools. All these work in tandem to keep your website online and make sure it’s visible to your target audience. When used to their fullest potential, they’ll go a long way toward helping you outshine the competition.

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